MAKING A POSITIVE IMPACT
Modern Day Cobbler
A sneaker connoisseur and vintage and collectible footwear enthusiast, Jarel Hawkins started his business before it was cool to keep your Jordans, fresh in the box. While everyone was saving to buy the next trendy, athlete-endorsed, and media hyped sneaker, Jarel was busy cleaning his college buddies' vintage kicks and fueling the demand to preserve and restore sneaker classics. After he realized the immediate success he was gaining with basic sneaker cleanings, he set out on a mission to revolutionize footwear cleaning and a make an impact on the sneaker world.
In 2013, Jarel, a Rutgers graduate and Industrial Engineer by day and modern day cobbler by night turned his personal passion and hobby into an out of the box shoe rehabilitation service company. Maintaining the need for natural, effective and sustainable premium cleaning products, he devised a formula that provided the consumer with an Eco-friendly alternative that safely cleans, conditions and deodorizes all footwear and fabrics.
Now moving into it's fourth year, EcoSOLElution has extended their product offerings to include natural brushes, shoe trees, and on-the-go premium kits for handbags and leather goods. EcoSOLElution has garnered such a loyal consumer following that clients are now requesting specialty care and drop-off services.